(Filed Under wholesale Shapewear News). Back Magic, the new, patent-pending shaping concept first offered by Cupid Foundations in January, has met with strong response, both with stores and consumers. As a result, more retailers are carrying it and two additional silhouettes have just been offered.
Cupid originally added Back Magic to some of its high waisted shaping bottoms in all the company’s brands: Cupid, Naomi & Nicole, Miraclesuit shapewear and TC.
“After tests at both Nordstrom and Dillard’s, TC shapers with Back Magic are rolling out this fall in the bulk of important locations at both stores,” declared Eric Crawford, national sales manager. “We are getting the same kind of response from other retailers as well. Consumers obviously love the product. As a result we have just added two new products with the Back Magic technology, a Waistline Brief and a Waistline Thigh Slimmer.”
The Back Magic design concept begins with hidden, flexible stays located at the back and near the waist of the shaping bottoms. According to Crawford, The stays “keep the garment in place and provide great posture support. In addition, the stays help to shape the waist at the sides and back, and flatten your tummy while keeping you comfortable.”
A second feature of Back Magic high waisted garments are “no slip silicone bands on the inside and near the top that keep the garments from slipping down or rolling over.” The overall effect of Back Magic is that “you lose inches and gain curves, at the same time making your clothes fit and look better.”
All Back Magic styles come with Wonderful Edge, a Cupid innovation that provides “for no ride up and no visible lines.”
The two new Waistline garments for TC were first shown at the New York Curvexpo in August. The Waistline Brief, style 4094, is offered in sizes S-2X. It has a suggested retail price of $48. The Waistline Thigh Slimmer, style 4096, also comes in sizes S-2X and retails for $58. Miraclesuit is also offering two new Waistline styles. The Waistline Brief, style 2914 retails at $44 and the Waistline Thigh Slimmer, style 2916, retails at $52.
Cupid uses the slogan “A revolution in shaping,” for the new design concept. “Our consumers get more body shaping, extra comfort and increased confidence with Back Magic,” emphasized Crawford.
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