(Filed Under Wholesale Swimwear News). Bra Society, a bra, swimwear, activewear, dress and yoga apparel firm will exhibit at its first trade show, the Curvexpo in Las Vegas next week.
“We’ve started with a major focus on online retail and, aside from our own website, are in partnerships with quite a few of the top 500 e-retailers,” explained Quinn Roukema, the company’s business development director. The firm launched in 2014, but already lists a host of customers including “Zulily, Sears, Overstock, Hautelook, Groupon Goods, Amazon, Shop.ca and many more. Since last year we’ve started to focus on offline/brick and mortar retailers as well and are in very successful partnerships with major parties such as TJX as well as more local smaller store chains such as Aubainerie.”
The Bra Society website offers a small collection of items, many in multiple colors, including neoprene bikinis retailing for $49.99, nipple covers for $19.99, long dresses in poly/spandex at $39.99, a beach dress at $29.99 and cosmetics.
According to Roukema, who will represent the brand at Curve, the company began with “Bras, then swimwear.” In addition, “A line and category not shown on our website yet but that will be launched at Magic is our thermal activewear/yoga line which is made out of neoprene fabric, just like our swimsuits. This seems like an odd material for activewear but is actually quickly becoming hugely successful and popular as it’s designed to boost body temperature during exercise, which helps burn extra calories and makes for a more efficient workout. This line will be featuring our bright swimwear colors and patterns and makes for an amazing workout look while being technical and effective.”
The director added, “our swimwear and activewear lines are made with the incredibly popular neoprene material and come in a range of trending colors which leads to very appealing and successful swim and gym outfits. Bra Society’s intimates and accessories line is focused on seamless/backless/strapless solutions.”
“Another integral part of our value offering is our capability to dropship fast, low-cost and worldwide,” continued Roukema. “We are able to do this through our high-tech Montreal (Canada) and Champlain (USA) warehouses.”
Asked about company goals at the Curve show in Vegas, the director replied, “To be very honest this is the very first trade show we’ve ever done as we’ve so far managed very well through our internal sales team. We were invited by the Magic team and immediately got excited and decided to participate. Therefore our primary goal is to learn and we’re of course also looking to connect and team up with all types of retailers, large retailers, online retailers and smaller stores. We’ve been able to grow this company to where we are today in a relatively short amount of time due to our huge focus and dedication to our partners and our mutual customers. We hope we get the chance to show this to visiting retailers and hopefully go the whole way with many of them.”
Bra Society has not used sales reps but is open to “exploring the idea.”
“Our strategy is to continuously keep developing and launching on-trend and high quality products while keeping the price low and approachable for the majority of the market segment,” concluded Roukema. “We’re a very tech-driven and knowledgeable company, value our partnerships a huge amount and work closely with them to get to the best possible designs and products. We strongly believe that this combination is largely responsible for our explosive growth. With both massive and very small parties we were able to prove our capacity and get to high sell-throughs without shipping delays, quality issues or any other bumps in the road. Our goal is to prove our value and dedication to many more retailers this year.”
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