(Filed Under wholesale Shapewear News). Shapewear specialist Squeem has just launched two products under its own label at the online Lane Bryant and Cacique shops. The Perfect Waist and Miracle Vest styles are also included in the retailer’s just-launched “Plus is Equal” advertising campaign.
“Our products are part of their Online Exclusives offer,” explained Squeem president Thiago Pasos. “We are one of the Hot Picks of the new campaign.”
“The product is featured in the launch video of the #PlusisEqual campaign, worn by model Ashley Graham,” he added.
“This is a key partnership, from a marketing and strategic standpoint, in the re-branding process of Squeem. We are proud to be supporting such an amazing, inspiring and high fashion campaign (#PlusisEqual) and to be partnering with such a leading retailer.”
The Miracle Vest shaper is designed with straps and allows the customer to wear her own bra. Cacique’s description explains, “Squeem’s intelligent fabric technology offers a unique mix of triple-filtered cotton and natural rubber fused into a single-layer compression fabric designed to offer superior shaping results. As an added benefit, it provides excellent back support while improving posture.” Details include “flexible boning, adjustable bra straps and underarm Spandex” and front hook and eye closure. The vest retails on the site for $79.90 and is offered in cafe, mocha and black in sizes L, XL, 2XL, 3XL and 4XL.
The Perfect Waist Shaper “slims the waistlines and moderately lifts breasts, delivering picture-perfect curves.” It incorporates flexible interior boning that “improves posture and provides excellent back support,” along with front hook and eye closure. It retails for $59.90, comes in cafe, mocha and black in sizes L, XL, 2XL, 3XL and 4XL.
According to Lane Bryant, “The bold #PlusIsEqual campaign will build off of the momentum gained with the #ImNoAngel Spring campaign that garnered over 16 billion media impressions worldwide.” The latest campaign launched in mid-September.
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