(Filed Under wholesale Lingerie News). Leto, an established apparel producer, launched a new intimates collection in July. And, as the Curvexpo show kicked off its first edition at the back of the Las Vegas Convention Center, Leto was exhibiting the new line at a booth nearby in Magic’s central hall.
The “business behind the brand has been around since 2003,” explained Leonard Oh, one of the principals at Leto. “The brand launched in December 2011,” when the company began distributing accessories. “Magic in August of 2015 was the very first time we started exhibiting lingerie. We don’t really like the word lingerie as the expectation is “sexy” and for the bedroom. We prefer intimates as it is fashionable underwear with the intent to layer outfits.”
“The show was awesome,” said Oh of the launch. “It gave us the confidence that we have a valid business with a good demand. This was what people were looking to sell.” Prior to adding intimates the firm wholesaled a wide range of accessories and apparel including scarves and sweaters.
“We are truly focused on the ability to layer with these products. The visual part of lace and bands are beautiful. It is the underwear that is meant to be seen,” continued Oh. “This is what people are looking for. This is a new concept... It’s fresh... It’s what people want. We guarantee quality and sizing. It’s the perfect time... It’s going to be huge this season.”
Oh said the company is not currently planning to expand into a wide range of lingerie categories, swimwear or shapewear. “We really want to focus on broadening the idea of visual underwear.”
The company is well-positioned for a rapid expansion in intimates. It already sells various apparel items and accessories in “Over 1000 smaller boutique stores and some major retailers.”
Retail prices for the intimates range between $20 and $40. A selection of styles can be seen at https://letowholesale.com/intimates.html.
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