(Filed Under wholesale Lingerie News). Chico’s FAS, parent to the Soma lingerie brand and stores, has named Shelley Broader its president and CEO, effective December 1, 2015. She replaces David Dyer, who will become vice chair of the board of directors.
Broader will also join the board.
Most recently Broader was president and CEO of Walmart’s EMEA region where she “was responsible for retail operations and business development across Europe, the Middle East, Sub-Saharan Africa and Canada, leading 1,345 retail units and more than 285,000 associates. She also served with the same title at Walmart Canada, as well as chief merchandising officer for Walmart Canada, and SVP at Sam’s Club.
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