(Filed Under wholesale Men's Underwear News). For SS16 Wood Underwear has introduced two new Henley shirts, long and short sleeve versions, in a variety of colors, including four new heather color fabrics.
“We love the Henley shirt. This shirt says ‘smokin’ hot’. And, it’s for every man,” explained Terresa Zimmerman, founder of Wood. “Great heritage and a great story. It’s really an essential in every wardrobe and a perfect core style fit for Wood.”
According to a company release, the new heathers will be available across Wood’s style range. “A charcoal adds grounding to a spring mix of pink, violet and straw yellow.”
Continued Zimmerman, “We are definitely not afraid of color at Wood. Fortunately our customers agree. We listen to our customers and they asked us to look at bringing in some versatile base colors, specifically pink. We went with a spring mix of heathers. We find heathers are really approachable as a way for men to comfortably add color they might not otherwise to their daily wardrobe. Early reaction is very good.”
Wood uses a Lenzing Modal/cotton/elastane blend for its underwear, pointing to its strong “wicking properties, an amazing hand feel and incredible performance.”
“The Henley has its origins in English rowing, and took off in the US with baseball. You can’t get a more intertwined in the fabric of history than that,” a Wood spokesman explained, noting the company has added its own improvements and updates.
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