(Filed Under wholesale Lingerie News). Shapeez is expanding its collection of support materials for its new Demee push up bra and will also soon introduce a longer version of its latest creation.
At the end of November the company photographed the new bra (see also the cover of BODY October, 2015 for our photo) on a new model, and will soon post on its website both still and video images. Shapeez is also shooting new photographs of other styles in its collection, and will now have 360 degree video and still imagery of all items in its line.
Support materials for the Demee, including posters, point of purchase displays and hang tags will soon be available to retailers who order the new Demee bra.
Available early next year, a new long version of the Demee will descend to the waist. Like all the company’s products, the Demee bras are based on the patented Shapeez design that eliminates the look of bra bulges and back fat, while at the same time providing slimming and shaping benefits. The long version of the Demee will not have the front clasp that is provided with the original, short version of the bra.
Both versions feature re-designed cups that provide lift and make both true push-up bras, and both feature lace trim across the top. The Demee comes in nude and black.
Staci Berner, founder and designer, said the creation of the Demee resulted from requests from consumers, and represented the “sexy side” of Shapeez. She explained that with both bras, “You can wear a lower cut dress without the bra being seen. Low V-neck or low button tops.” Alternatively, the wearer could choose to allow some of the lace detail to be seen. “It is a date bra. It has a sexier feel. It is a cleavage bras that goes up to a double D.”
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