(Filed Under wholesale Men's Underwear News). Naked Brand Group, Inc., the underwear, lingerie and apparel firm headed by Carole Hochman, announced that its men’s underwear collections are now available at “select” Dillard’s and Bloomingdale’s department stores as well as at Dillards.com and Bloomingdales.com.
In separate announcements it added that the Dillard’s offerings “include Naked’s Luxury Micromodal, Essential Cotton 2-Pack and Active Microfiber collections” and boasted that “This expanded retail presence in new markets is an important step in the commercial execution of Naked’s growth strategy aimed at attracting a broader customer base with new products, packaging, pricing and marketing.”
Naked also announced that “Bloomingdale’s has placed a purchase order with Naked to stock the brand’s full collection of women’s intimate apparel, sleepwear and loungewear starting in Spring 2016.”
In the same announcement, Naked noted that its new men’s loungewear collection “will be available at select retail locations including Nordstrom stores.” The line “ includes a selection of lounge pants and shorts, as well as short and long sleeve tops retailing for $60-$80.”
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