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Specialty Trade Works To Boost April Show

(Filed Under wholesale Lingerie News). Looking to reinvigorate the combined International Lingerie Show and Las Vegas Halloween Show (April 4th through 6th, 2016 at the Rio Hotel), owner Jeff Yunis has made or is considering a variety of changes and improvements.

For the lingerie side of the show, “We are seriously looking at seminars and will be announcing who, what, when and where after the first of the year,” he wrote in answer to questions emailed by BODY. “We are still firming things up. We are also working with the hotel and our fashion show coordinator to make the fashion show party more of a social event, with time to socialize at a sit down style dinner instead of how it is now. This takes some work as a sit down dinner with 2000 plus people with different food tastes and needs is not easy. Nor is doing the fashion show in a completely new and different way.”

Addressing the other half of his spring show, Yunis continued, “Adult Halloween is a bit of a dilemma. It has been an important part of the lingerie business for a long time. About seven or eight years ago it spiked to become almost as important as Christmas. Now it is tapering off and everyone, manufacturers, stores and websites, consumers and us are very concerned. Personally....I think a movement should be started (not by me) to make Halloween the last Saturday in October, not necessarily on the 31st. That would go a long way to grow the market by the ability to have parties, etc.”

The show director added, “As for the market itself, it seems that intimate apparel and foundations are very strong and lingerie is catching up as there is more disposable income. I think lines must advertise to the young adults because right now they seem less concerned with “sexy” lingerie and adult products then their older peers.”

Asked about how booth sales have been going so far for the April show, Yunis answered, “Very strong. We already have about a dozen new vendors and the “regulars” are all coming back. We fully expect a sell-out in the Pavilion and Miranda rooms.” He also sees strength on the buyer side. “While most buyers wait until just before the show for numerous reasons, we are ahead of normal for this early.” To encourage early registration he announced a special promotion: “If they book the Rio through our website, we will put a $15.00 a night credit on their bills for the three nights of the show, bringing the rate down to only $74.00.”

more wholesale Lingerie News >>

Published 12-02-2015 by Nick Monjo

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