(Filed Under wholesale Lingerie News). After introducing Sassy Chassis at the Curvexpo show in Las Vegas in August, owner Susan Piontek plans to return for the New York shows in Feburary and August.
Launched in February of this year, the small line offers modest styles that are “flirty, functional and fiercely feminine,” said Piontek, that leave “something to the imagination.” Included in the collection are three bloomers (which retail from $44 to $64), a cami ($70) and a “Bandeau Bouche” ($86). Wholesale prices “range from $22.00 for our bloomers to $43.00 for our Bandeau Bouche.”
“Our unique signature garment (Sassy Chassis Bloomers and Boomers) is the perfect marriage between a panty and a slip and comes in Sizes XS-2XL,” explained the designer. “It can be worn under skirts, dresses and pants but also as loungewear and sleepwear. Our brand is sourced and manufactured right here in the United States. Our materials and attention to detail are of the highest quality and our location enables us to have great quality control over our product.”
She added, “All our products are machine washable and maintain their integrity. Our products come in five delicious flavors – vanilla, marshmallow, butterscotch, red hots, licorice and a soon to be announced fashion flavor. With the growing popularity of plus-size models, we believe we are on trend by offering customers a wide range of sizes to choose from while providing something unique, beautiful and functional.”
Sassy Chassis has already sold into retail shops across the country. The Missouri-based firm has sold to four stores in nearby St. Louis: Sugar Magnolia; the Designing Block; Marie Angelique and Dot-dot-dash. Other stores include “Alley Cat Boutique in Port Angeles, WA and Devine Robin in Columbia, South Carolina.”
“My focus at the present time is specialty stores and I hope to gain as many new retail clients as possible during the coming year,” Piontek told BODY. “My strategy for garnering new retailers to carry my brand is to find out first about who each retailer is and what kinds of merchandise they are offering in their stores. I reach out to them to cultivate a relationship. By doing so, I’m able to better understand their needs, their customers’ needs, their retail space availability and how Sassy Chassis would be a unique and beneficial line for them to carry in their stores. I love getting to know my customers and who they are.” The designer continued, “I am also committed to answering any of their questions or concerns regarding policies on their needs, minimums, returns, etc. In addition, I am interested in their suggestions regarding what they would like to see regarding the future growth of the brand.”
For the markets and shows in 2016 the company is adding new styles. “At the time of the show, we will have a newly updated Bandeau Bouche that is even flirtier and more functional than previously seen and a new fashion color that we will be introducing. At present we are at work on a luxurious robe that will be both beautiful and practical and hope to have it available at the time of the show.”
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