(Filed Under wholesale Mastectomy News). Red Fern Lingerie is a new Australian mastectomy brand that will introduce its products to American retailers at the upcoming Curexpo show in February in New York.
“Red Fern Lingerie was created by a survivor (me) for survivors,” explained Tina Doueihi, the founder of the company, in reply to questions e-mailed by BODY. “I understand the struggle to find lingerie post-surgery/treatment that meets the needs of functionality and comfort and combine this with our desire to feel like the women we are by wearing modern and stylish designs.”
Red Fern launched in Australia in May and is already selling to mastectomy boutiques in that country as well as the online shop CureDiva. “This is my first trade show,” she said of Curve.
“Our designs are modern, stylish and sexy and we offer color and beautiful delicate laces. The bras are wire-free and have no side boning which means comfort and no digging into the scar tissue. The pocket is lined in cotton to securely and comfortably fit the breast prosthesis. Our bras have are a marriage of beautiful styles and necessary functionality.”
Asked why else American retailers should consider the line, Doueihi replied, “Stores should be interested in our brand because we offer a choice in a market that is clearly under serviced. I have met many survivors who are struggling to find mastectomy lingerie that is not beige and clinical. They want to celebrate being alive and want to wear color, lace and modern designs that also meets the functional needs of securely fitting a prosthesis and comfort. Red Fern Lingerie offers this. As a luxury mastectomy lingerie brand, we make our customers feel beautiful again and allow them to regain their body confidence after the trauma of breast cancer.”
Red Fern bras wholesale between $40 AUD to $55 AUD (about $28.80 to $39.60 in U.S. dollars in Australia). Briefs wholesale between $15.90 AUD and $20.45 AUD.
“Our retail strategy is to meet the buyers from department stores and specialty boutiques,” said Doueihi. “We would love to see mastectomy lingerie offered alongside mainstream lingerie. Unfortunately, breast cancer affects 1 in 8 women. We understand that department stores are now offering mastectomy bra fittings and so do specialty boutiques and these are the buyers we would love to meet.” She added that “Currently, we are not using independent representatives. We would seriously consider an independent representative or U.S. distributor.”
The Red Fern website currently displays five different bras, four briefs and three G-strings from the company’s Joy of Marie collection, but the company plans to expand the collection soon. “We are currently in production for our second range, Hannah’s Hope, which will debut at Curve NY.”
Of the images on its website, Doueihi noted, “Our model, Lisa, is a breast cancer survivor. Lisa had a mastectomy and no reconstruction and in all the photos she is wearing her breast prosthesis. We use the opportunity of our brand as a platform to raise awareness that breast cancer survivors are real women with a desire to look and feel good, despite what the disease tries to take away. Red Fern Lingerie models are real breast cancer survivors; they are the women who will be wearing our lingerie.”
Contact Doueihi at email@example.com.
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