(Filed Under wholesale Lingerie News). Delta Galil Industries, Ltd. announced “an exclusive global licensing agreement to develop, produce and distribute performance-based underwear collections for Columbia Sportswear.”
According to a company statement “this represents a significant expansion into the performance underwear category by Columbia Sportswear.” Under the deal, Delta will produce “a full collection of women’s sports bras and underwear, as well as men’s underwear” among other products.
Delta Galil is already previewing the collection to retailers and will officially launch the collection at the Outdoor Retailer Winter Market Expo in Salt Lake City, Utah, January 7-10, 2016. It is expected that the performance underwear “will be available for fall 2016 at Columbia retail stores, outdoor specialty stores, sport specialty stores and better department stores worldwide.” Delta is already the “exclusive global licensee of men’s and women’s socks for Columbia Sportswear.”
“We are very pleased to expand our partnership with Columbia Sportswear and provide them with intimate apparel collections that embody the performance, fit, function and style that consumers worldwide associate with the Columbia brand,” stated Isaac Dabah, CEO of Delta Galil. “This represents an important growth opportunity for our business, as activewear remains a strong contributor to our overall sales.”
“We are excited to be collaborating with Delta Galil on the development of our performance underwear business,” added Matt Merriman, director of licensing at Columbia. “Their design expertise, ability to meet our high quality and performance standards, and strong global reach will be instrumental in expanding our brand into this important new category.”
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