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Victoria’s Secret Sales Up 8% In December

Victoria’s Secret website in early January, 2016
Victoria’s Secret website in early January, 2016

(Filed Under wholesale Lingerie News). Victoria’s Secret and Pink company owned, comparable store sales in the U.S. and Canada rose 8% in December. Year to date those stores were up 6%. Victoria’s Secret direct sales were up 14% in December and 2% year to date.

Meanwhile, at parent company L Brands, Inc., which also includes Bath & Body Works, La Senza, Henri Bendel and related businesses, sales rose 9 percent for the five weeks ended January 2, 2016. Comparable store sales increased 8 percent.

For L Brands, where the fiscal year ends at the end of January, net sales were $2.415 billion for the five weeks ended January 2, 2016, compared to net sales of $2.207 billion for the five weeks ended Jan. 3, 2015.

“We delivered our best December ever,” declared Leslie Wexner, chairman and CEO. “Victoria’s Secret, PINK and Bath & Body Works are great brands with high emotional content, and our teams worked hard to deliver exceptional merchandise and experiences to our customers. We remain focused on execution and transitioning to spring with continued momentum.”

For the 48 weeks ended January 2, 2016 the company reported net sales of $11.343 billion, “an increase of 6 percent compared to net sales of $10.671 billion for the 48 weeks ended January 3, 2015. Comparable store sales increased 6 percent for the 48 weeks ended Jan. 2, 2016.”

In reporting its latest sales results, L Brands revealed that during the period between January 31, 2015 and January 2, 2016 it had opened 12 Victoria’s Secret stores in the U.S. and closed 3, bringing the current total to 992. During the same period it opened 15 Pink stores in the U.S. and closed 3, bringing the total to 127. Meanwhile in Canada, during the same time, it opened 6 Victoria’s Secret stores, bringing the total to 37; closed one Pink store dropping the total to 9; and opened one and closed 16 La Senza lingerie stores, dropping the total there to 130. In the U.K. during the same period, L Brands opened three Victoria’s Secret stores raising the total to 11. The number of Pink stores in the country remained unchanged at two.

more wholesale Lingerie News >>

Published 01-07-2016 by Nick Monjo

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