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current news

Amandev: New Luxury Sueded Silk Collection


(Filed Under wholesale Lingerie News). Amandev, a small, new luxury lingerie collection based in New York, will make its “first presentation to the retail world” at the Salon International de la Lingerie in Paris later this month and then at the Curvexpo show in Manhattan in February.

The line, which launched last year, is designed and owned by Jacinta Hayne, who said that to date, “Amandev has been exclusive to private clients. Their feedback, “I don’t want to take it off.””

The company’s website lists seven styles, with retail prices starting at the “Babydoll Camisole” made of 100% washable sueded silk (in three colors, stone, carbon or pearl), for $275 and ranging up to a robe in the same fabric (available in the same three colors) for $506. Also offered are silk pants at $299, a 3/4 sleeve top at $308, a nightdress at $334, and a negligee at $462. Wholesale prices start at $125.

For the upcoming shows, Amandev will offer “a few additional styles,” reported Hayne in an email in response to questions from BODY. “Specifically some gorgeous new robes, some additional colors and a few pieces for men. The men were getting envious of the touch of the fabric and wanted it against their own skin.”

“Sueded silk is the premier fabric for Amandev. However, we are also introducing some fine Japanese cottons to compliment the range.”

The designer is looking to find “better end specialty stores with a keen eye for quality and design,” adding “Luxury spas and resorts are also a target. This line sees itself as a beautiful gift from a lover or a piece that can take one back to that special place it was found.” To date the company has not used independent reps but is seeking them.

Hayne describes herself as “Australian, born of a mother dressmaker and successful retailer,” noting that she began her “working life with Vanity Fair Lingerie in Australia,” moving on to jobs on “feature films, commercials and with photographers in different capacities, as well as a fashion watch editor for Cleo Magazine for a short time. With always a passion for style and elegance” the designer moved to New York in 2000 to pursue her “own creative direction. Through several key events and connections to some excellent craftspeople, Amandev was born.”

Why should retailers be interested in Amandev? “Luxury in feel and quality, made in New York, timeless, easy care,” replied the designer, adding the collection “instills peace and sensuality in the wearer whilst feeling like royalty and looking like she just stepped off the red carpet.” She added that the designs “complement both petite and full figures.”

You can reach Hayne at jacinta@amandev.com or by phone at (917) 660-7168.


more wholesale Lingerie News >>

Published 01-11-2016 by Nick Monjo

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Amandev: New Luxury Sueded Silk Collection


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