(Filed Under wholesale Lingerie News). Knicker Luxe, the Australian underwear brand, has expanded its collection for 2016 and will return to the Curvexpo show (first appearance, August 2014 in Las Vegas), in February in New York.
The company’s new “Magnetic Collection will be online from Friday 23 January,” co-founder and brand director Sophie Higgins told BODY. “It offers a wider selection of knicker styles and for the first time we’re introducing a cotton and lace bralette, camisoles and lounge tees, together with our signature fragrance.” This collection will also be shown at Curve.
“We believe that real luxury lies in the freedom to be ourselves and at the heart of our brand, we celebrate a woman’s individuality,” said the executive. “We create knickers that are so comfortable that they allow a woman to do just that – be herself. These are knickers that let you be you. Our fabrication also sets us apart. Not only is it cotton, it’s a luxury lightweight Pima cotton fabric with spandex that wears like a second skin. And then there’s our size range; we are an underwear brand for women of all shapes, so naturally our knickers need to be too! All our styles are available in sizes XS – 4XL.”
Wholesale prices are between $14 and $25 in U.S. dollars.
Asked about how she sees the line expanding, Higgins replied, “Our luxury cotton is key to our innovation in the market. We love creating cotton lingerie collections that revamp the dated perception of cotton underwear as basic or boring. And our customers are loving our cotton so much that we are planning to extend our brand offer into nightwear and loungewear, which will of course continue to use our premium fabrication.”
Higgins said the brand “is already stocked by several specialty boutiques on the West Coast” of this country, adding “Knicker Luxe is continuing to grow it’s retail presence in the USA.” The company also sells to American consumers from its online store. “Our major markets are currently Australia and the USA but we’re seeing a continued growth in online sales to the U.K. and New Zealand.”
As to her goals for the Curve show, Higgins noted, “Even though we’re an online brand, we love the bricks and mortar retailing experience and so we’re looking for stockists that are reflective of our brand values and who offer their customers a luxe and contemporary shopping environment.” She added, “We are currently investigating U.S. distributors and reps to partner with who would best fit our brand and our growing needs.”
Contact Higgins at email@example.com.
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