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Zoë Ayla: New Swim, Active, Intimates Label


(Filed Under wholesale Lingerie News). Zoë Ayla is a new swimwear, activewear, intimates and dress label from E-Retail Society Ventures. “All our products are designed in Montreal and Hong Kong and manufactured in China,” according to Quinn Roukema,

business development director.

“Lead designer/merchandiser is Zoë Ayla herself,” explained Roukema, adding the parent company “has a family of brands in the beauty/fashion/accessories categories under its wing and has been successfully distributing these for several years from its offices and warehouses in Hong Kong, Montreal and New York.”

“Most of our styles come in both regular and plus-sizes to accommodate the entire women’s sizing spectrum. Our cup sizes range from 34B to 40G.” Wholesale price points for the line “vary per product/category but average out to around the $20 mark,” and “retail price points, again, vary per product/category but in summary are set at price points that make for a very competitive value for money.”

Asked to describe some of the bestsellers, Roukema described the ZA-NEO balconette bikini set, which comes in a plus version as well. “This is one of our bestselling products and stands out due to its incredibly soft and bendy fabric made out of a mix of neoprene, nylon and spandex. This design comes in many prints and colors and allows for a great mix and match of tops and bottoms.”

Also popular is the company’s activewear. “The entire line is made out of a fantastic fabric composed of 96% polyamide and 4% spandex. This line has been received very well by our customers for its fit, look and great soft fabric that makes for a very comfortable workout.” Roukema added that intimates style #55-B-1 – seamless laser cut underwear “is praised over and over for its incredible feel and comfortable fit,” and style #51-T-1 T-shirt bra “which comes in a wide range of colors and fabrics and is simply the most beautiful and well-fitting bra most customers have ever seen and worn.”

Contact Roukema at quinn@eretailsociety.com


more wholesale Lingerie News >>

Published 01-22-2016 by -

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Zoë Ayla: New Swim, Active, Intimates Label


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