(Filed Under wholesale Shapewear News). The Riverside Company “has invested in The Marena Group, a manufacturer of medical-grade compression garments, shapewear, and activewear sold to plastic surgery centers, hospitals, medical providers, patients, and consumers,” according to the private equity firm.
Marena is based in Georgia and has attended recent trade shows, including Magic and Curvexpo, in efforts to launch a new shapewear collection, Vera Vasi.
According to a statement from Riverside, “Marena’s compression garments are used by plastic surgery patients for post-surgical applications, and by consumers,” adding that the firm has “over 50 international distributors selling into nearly 80 countries.”
“Riverside intends to work with Marena’s existing management to expand the company through increased sales and marketing, international growth, widening its customer base, new product development, and entering new markets. Marena’s existing management team will continue leading the company and CEO Vera Watkins will remain in place.”
Riverside claimed it “has deep experience in healthcare, having made more than 80 investments in the sector. The firm has successfully invested in numerous medical product companies, including medical brace and support specialists FLA Orthopedics and Orliman (Spain).”
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