(Filed Under wholesale Lingerie News). La Vie en Orange, which launched in 2011, produces men’s and women’s underwear made from second-hand T-shirts.
“Basically I am in it because there are so many T-shirts in the world,” explained Kori Jock the appropriately named company owner. “And everyone needs underwear.”
Using second-hand shirts means “fewer chemicals and dyes” entering the environment, a prime concern of Jock. She noted that she is able to create “one to three” pairs of underwear from each shirt, adding silk screened patterns or sayings to the pieces. Jock insisted that the T-shirts are well laundered before use, adding that she does not use the area around the arm pits.
Jock gets her shirts from thrift stores, corporate campaigns with excess shirts to spare — even a local brewery with inventory they did not need.
The underwear wholesales for $13 to $15 a pair and sell on the company’s own website as well as some specialty stores and gift shops, “mostly in the Midwest.” Panties on the company’s website retail for $28.
Jock ran the company as a “side gig” in the beginning but has been at it full time for the past couple of years.
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