(Filed Under wholesale Lingerie News). Yandy.com has introduced a new “everyday sexy” bra and panty collection that comes across as a bit more mainstream than its usual, sexier offerings.
In announcing the expansion of its “private label collection” the privately-held internet retailer also bragged about its size, noting that is has sold “roughly 2.8 million pieces of intimate apparel totaling over $75 million in the last two years alone.”
The Yandy Bra Collection section of the company’s site recently included 112 offerings, almost all of them priced at $15.95 or three for $33.
“One of Yandy’s core values has always been to provide exceptional and unmatched customer service,” declared Chad Horstman, Yandy’s CEO, in announcing the collection in April. “An essential aspect of upholding that commitment has always been listening to the evolving needs and wants of our customers, who have consistently communicated the challenges around finding a highly fashionable, affordable and comfortable bra that also had the versatility to wear from day to night.”
The company explained the collection is “available in fresh colors ranging from mauve and rose pink to peach and lavender. The designs feature unique fabrications in sizes 34A to 38D.” Yandy provides the bras “with a “Fit Guarantee” that allows for returns up to 30 days after purchase, no questions asked.”
The announcement listed “stand out” groups which include: “Sweet On You – Rich lacey bras with an unpadded underwire demi in soft hues; Secret Door – Multi-way push-up bras with unique ribbon and interior color details; Hidden Agenda – Sexy support featuring lightly lined multi-way; First Kiss – Perfect coverage demi push-up; Retro Fresh – Front to back coverage with new invisible edges technology; Instant Attraction – Luxurious perfect coverage demi push-up; Belinda – Featuring a touch of gold in the hardware and a bit of two-toned lace, a perfect coverage demi bra; Higher Expectations – All over lace demi with light lining.’
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