(Filed Under wholesale Lingerie News). Starline and the related brands Raveware and Party King completed a move in March from Irvine, California, where the brands originated, to Texas.

The company has also has ceased producing paper catalogs. This fact is noteworthy because most of the sexy lingerie makers produce large, multi-page print wholesale catalogs that are mailed to their retail customers.

Interviewed at the recent International Lingerie Show in Las Vegas, vice president of marketing John Wiltgen told BODY, “We do everything electronic. We went digital with the Halloween catalog.” That fact notwithstanding the sales executives were using a small number of paper catalogs in the booth at the show.

Wiltgen said that the new facility in Texas is “two or three times the size” of the former warehouse, which is has helped in “fixing our delivery,” providing “more inventory,” and “getting out to customers faster.” He noted that the new, more central location “cuts two days off shipment times to the Northeast.”

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Published 04-25-2016 by -