(Filed Under wholesale Lingerie News). Wilderness Dreams reported a successful experience at its first International Lingerie Show in April, and revealed plans for new and expanding lingerie collections to be introduced later this year.
The company specializes in camouflage lingerie, which it has been producing since 2001.
“The ILS Show and our subsequent follow-up have provided a good response from attendees toward the Wilderness Dreams products,” said owner Craig Zwilling. “Panties, babydolls, camisoles, and bras are some of the items that retailers have been initially placing in their stores. We are excited about these new relationships and are working toward setting up even more retailers as Wilderness Dreams customers.”
“Our lingerie business is continuing to do well for our customers. We focus on providing opportunities for retailers to make Wilderness Dreams successful for them, including no minimum order requirements. This allows the retailers to achieve good inventory turns with the products, ultimately leading to more profitability for them.”
“Looking ahead,” Zwilling continued, “we recently signed two license agreements to bring two additional camo patterns to the Wilderness Dreams line. We are working to introduce these patterns later this year or in Spring 2017. More information to come as these product lines are developed.” While some companies generate their own camouflage patterns, this firm uses only authentic patterns used by hunters and other outdoor sports enthusiasts. Zwilling owns a related company, Weber’s Camo Leather.
“We are excited about some new products that we will introduce later this year. The lingerie line will be expanded to include new color accents to some of our proven winners, while continuing to use the fabulous new material that we introduced last year.” Describing the upcoming additions, the executive said, “this fall we will introduce a new trim color in our most popular lingerie styles. These will be extensions of existing, successful silhouettes. For 2017, we will expand both the product silhouettes and available camo patterns.”
An new category for the company will be a “line of soft, cozy pajamas that we expect will be well received. The initial pajama collection this fall will include four pieces – shorts, pants, a tank top, and a Henley ¾ sleeve shirt. As with all of our products, the pieces will be mix-and-match so customers can make their perfect set. The pieces will be sold as separates, with each piece retailing for $25-30. The material is a super-soft and comfy 60% cotton/40% poly blend. Mossy Oak Break-Up Country will be our first featured camo pattern in the pajama line, with a second pattern possibly being added yet this fall.”
Asked about upcoming trade events, Zwilling replied, “We do not have any shows planned through the summer and are working to finalize our 2017 trade show plans.” Contact sales executive Mary Gorghuber, who represented the line at ILS, at maryG@wildernessdreams.com, or (320) 762-2816.
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