(Filed Under wholesale Shapewear News). Squeem reported it now has two of its shapewear pieces in all of the David’s Bridal stores in North America, as well as online.
The move comes after an extensive “re-branding” for the company last year, and a recent introduction into the online Lane Bryant and Cacique shops.
“Squeem products are available to David’s Bridal consumers in all 323 stores in the USA and in Canada and online at davidsbridal.com,” claimed president Thiago Pasos. “David’s Bridal carries our two hero products: Perfect Waist, our signature waist cincher, in black and beige and our shaping vest, Miracle Vest, in black. Perfect Waist retails at $59.90 and Miracle Vest at $79.90.
Pasos emphasized, “These are regular, full retail prices. We strongly believe in fair competitiveness with our distribution, across channels and markets: therefore our products will always retail at MSRP.”
“Sales have been incredibly strong with David’s Bridal since launch and through their “Bridal Christmas,” which runs from January through June: this trend confirms the natural fit between our product and brand and David’s Bridal.” He added, “We intend to become a long term partner and vital part of their selling proposition, not limited to their bridal offering but also extended to social occasion and mother-of-the-bride. It is exciting and a privilege to be partnering with such a leading retailer: supporting David’s Bridal merchandising needs in the shapewear category reinforces our natural association with brides.”
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