(Filed Under wholesale Lingerie News). Fashion Forms, the intimate apparel solutions products expert, is running ads on 75 New York City buses in the “trendy” and “shopping areas” of Manhattan during the month of June, according to Erika Defibaugh, an account executive at OUTFRONT media, who arranged the advertising.
Ann Deal, the owner of Fashion Forms, called the campaign “amazing,” describing it as “the latest and greatest from Fashion Forms.” All the buses carry the same images of the company’s “backless, strapless” adhesive bra worn by a model.
The June campaign is Fashion Forms’ first such promotion on buses in New York according to Defibaugh. But she told BODY the company has run similar promotions earlier this year, inside subway stations at Herald Square, the 59th Street subway station near Bloomingdale’s, and a station near the meat packing district in lower Manhattan. Those programs featured placards on the walls as opposed to ads on subway cars.
Defibaugh can be reached as (212) 297-6564.
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