(Filed Under wholesale Lingerie News). Curvexpo is moving in August to the women’s section of Project at the Mandalay Bay Hotel convention center according to several exhibitors who have been promised booths at the upcoming show.
The move was confirmed publicly by show management late Monday. For the last two shows, in August 2015 and February 2016, the events had been held in the Central Hall of the Las Vegas Convention Center. Notifications have gone out to companies in recent days.
Curve, which first partnered with Magic for its Las Vegas events last August, had held its shows prior to that in convention rooms at the Venetian Hotel. The upcoming event focuses on “mode lingerie and swim,” and a list provided by Curve last month, before the move was announced, included dozens of brands in both categories.
Many of the Curve exhibitors interviewed by BODY in recent days were enthusiastic about the new venue. Women’s Project is composed, generally, of exhibitors offering apparel of a higher price than offered at Magic at the Las Vegas Convention Center. Last August many yoga and “athleisure” apparel makers were moved from the Convention Center to the Mandalay Bay and seemed at recent shows, generally, to be happy with the change.
While Mandalay Bay may not, previously, have been thought of as an appropriate venue for underwear and swim, shows there are home to many brands with products in those categories. For example, in the women’s Project at recent shows, BODY has noticed such intimates firms as Hanky Panky, For Love & Lemons and Cosabella.
In February, at the Mandalay Bay, BODY also found many other intimate apparel, swim and men’s underwear exhibitors (some we included in a photo report in our April issue). For example, exhibiting in the Pool section of the hall, were such companies as Sock it to Me, with men’s and women’s underwear; La Vie en Orange, with women’s underwear; Knitty Kitty with underwear and swimwear; Pyknic with swimwear; and Hipster G with lingerie.
Clustered in a cul-de-sac in the men’s area of Project was a section devoted exclusively to about 20 men’s underwear brands, including Saxx, Andrew Christian, Timoteo, Go Softwear, Supawear, Marco Marco, F.L.Y. Underwear, Freedom Reigns, Junk Under Jeans and more.
The main hall of the Mandalay Bay is also home to many large apparel firms, several of which have sections of their booths devoted to intimates, lounge and underwear. For example, brands such as Calvin Klein, Lacoste, Buffalo, Psycho Bunny and several others.
The move to Project has already resulted in certain brands, which might not have done so, returning or reconfirming with Curve, according to a survey by BODY.
While other brands are expected to be added by the time of the show, the following names were included on a list provide to BODY by Curve in mid-May before the move was confirmed: Affinitas, 24th & Ocean, Agua Bendita, Airavata, Ale by Alessandra Ambrosio, Allizon Elizabeth Swimwear, Amoressa, Anita, Antigel, Antinea, B. Tempted, Badgley Mischka swim, Barefoot Dream, Becca by Rebecca Virtue, Bedhead, Bikini Lab, Body Glove, Chambres Lingerie, Buffalo, Chantelle, Claudette, Commando, Cosabella, Dalcosta Beachwear, Dynashape, Eidon, Elomi, Eprise, Epure, Eucalan, Fantasie, Fashion Forms, Felina, Flakisima, Fleur’t, Freya, Goddess, Gottex, Green Dragon, GSaints Swimwear, Hauty, Hobie, Honey B, Huit, iCollection, Isabelle Rose, Janzen, Julie France, Kenneth Cole, La Blanca, Laundry, Lauren Ralph Lauren, Leonisa, Lise Charmel, Luccas Beach and Fun, Luli Fama, Lulita, Magicsuit, Makastia, Manik, Marlies Dekkers, Jag, Lou, Maxine of Hollywood, Miraclesuit swim, Montelle, Muchachomalo, Nanette Lepore, Ocean Couture, Palmarosa, Miel, Nubra, Paramour, Parfait, Pia Rossini, Profile Blush, Pink Lotus, Reebok swim, Samantha Chang, Sex or War, Skye swim, South Beach swim, Rago, Reaction, Rosa Faia, Sperry, Tia Lyn, Trina Turk, Yummie by Heather Thomson and Wacoal.
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