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Summers Launches Own Line

(Filed Under wholesale Dancewear News). After selling lingerie from Elegant Moments, Fantasy and other companies for the last five years, Brieanna Summers has decided to start her own line, which will be entirely produced in Las Vegas.

Summers expects to have a catalog for the new line, which features clubwear and swimwear, up on her website in about two weeks, she said.

“We’re using wonderful lycras and beautiful silks,” said Summers. “We have vibrant colors such as neons, greens, pinks and blues.”

With the help of a seasoned designer that has been in the business for 35 years, Summers is offering approximately 45 to 50 unique designs for clubwear and around 20 for swimwear.

The clubwear ranges from $55 retail for a halter dress with slits on both sides to $155 retail for a silk cowl neck gown. Products are set at a wholesale range of $20 to $75.

The line is available in sizes small through extra large because Summers believes it is important to offer a wide range of sizes since she has noticed a lot of clubwear out in the market does not cater to larger-sized women. “Larger women don’t have a good choice with some styles [out in the market], and I think they should,” she said.

Summers describes the line as having a “wonderful fit. Our [styles] are really specifically fitted for the sizes,” she said. “They especially enhance the breasts very nicely.”

Although she won’t know for sure until next month, Summers hopes to launch the line at the International Lingerie show, which will be held in Las Vegas this September.

For further information, contact Brieanna Summers at (909) 380-9074.

more wholesale Dancewear News >>

Published 03-26-2009 by Bruna Fernandes

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