(Filed Under wholesale Lingerie News). Colombia-based Sourcing y Diseño SAS will return to Curve in New York at the end of July with its women’s intimates label Silk & Soul. The company’s first Curve was in Vegas in February.
“We are a company born in 2012 due to a need found in the market,” Adriana Tieck, and export executive, told BODY. She referred to a “lack of design and production suppliers of fashion collections for companies and brands. In 2015 we decided we wanted to create our own brands and that’s when Silk & Soul (women) and Okami (men) were born.”
On its wholesale Silk & Soul website the company displays collections of loungewear, sleepwear, bras and panties. The Okami site displays four groups: “Fun, Tech, Lounge and Basics,” and notes “Each collection has boxers, t-shirts and more.”
Tieck said the women’s collection has an “Eclectic price range, as we use a lot of different fabrics, so we have items that start at $7.50 and others at $60. So we have things in the better and bridge price categories.”
Although the label is new, Silk & Soul has already started retailing in North America. “We have a couple stores we are selling to in the U.S., like Sophisticated Pair and in Canada as well,” stated Tieck. The company has not yet started a private label business here, “But we do have a project to do a joint venture with an American brand, however [we] cannot disclose any information about it at the moment.” The parent company already does private label in Colombia.
“We are coming to Curve to introduce the brand to more doors and stores. We are focused more on boutiques, online retailers and specialty stores, but would love a chance to get a department store.”
Silk & Soul is looking for sales contacts here. “We currently do not have a U.S. distributor, we are looking for a distributor or sales reps to help us widen our reach.”
Asked why retailers should consider her label Tieck replied, “We produce beautiful, comfortable garments for natural, original women. Women who know who they are and do not need to pretend they are someone else. Our garments let you be yourself. We are not afraid of trying new things,” she added. “We try to work with our clients. We are flexible in our production, because we want to work together, not just sell products.” Contact Adriana Tieck at firstname.lastname@example.org.
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