(Filed Under wholesale Lingerie News). Plans for a trade group, the Lingerie Industry Association [LIA], are moving ahead, according to Eric Ehrens, who was, until recently, the president of sales and major account sales representative for Dreamgirl, and who still works in sales for that and other firms.
BODY described the LIA in an article in early June, and now Ehrens has added a few more details. In response to emailed questions, the sales executive wrote the organization will provide “a communication platform bringing unity and conformity to our industry.” The purpose will be “1. To promote the common and mutual business interests of the lingerie industry membership; 2. To encourage the most efficient and professional organization and administration of firms in the lingerie industry; 3. To conduct meetings, educational programs, including social activities for the benefit of its membership, and to collect and publish information about the lingerie industry; 4. To address legal and international trade issues as they affect the lingerie industry.”
Ehrens explained that “regular membership” in the group will be open to “any corporation, co-partnership, or individual maintaining a place of business in the United States, Canada or Mexico, and engaged in the manufacture, importation or distribution of lingerie products for general sale to retail distribution channels.”
He continued, “We expect the new corporation to be actively available for membership by mid-July and at that time we will be publishing additional information.”
Plans for the LIA were first widely discussed at a breakfast meeting during the last International Lingerie Show in Las Vegas on April 5. Attending that meeting, organized with the help of Ehrens, were about 25 exhibiting lingerie brands.
Ehrens told BODY he expects to draw initial membership from those 25 companies, but hopes to eventually attract a much wider membership. No information on membership fees was provided.
Contact Ehrens at Eehrens@EricEhrens.com or (631) 446-4666. — NM
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