(Filed Under wholesale Lingerie News). Naked Brand Group announced a new sales team in the wake of the departure, at the end of July, of Carlos Serra, vice president of sales and merchandising. He had been with the company since its relaunch in mid-2014.
Pat Larkin, who has operated for several years as an independent sales representative for a variety of firms, is the new vice president of sales. She is “charged with driving wholesale channel growth for both women’s and men’s product in department stores, online retailers as well as specialty stores nationwide.” In a recent conversation with BODY, Larkin said she would not be working on Naked full time. Questions about that emailed to top executives at Naked had not been answered as we went to press.
According to the Naked announcement, “Working with Ms. Larkin at Naked are four additional full-time sales team members. Naked is also engaging additional independent sales representatives nationwide to focus on specialty account sales.”
Named as the full time national sales manager, was Rocco Damiano, who most recently worked as U.S. manager for the legwear brand Pretty Polly. Previously he also worked for Karen Neuburger, Pascale Madonna, Fashion Ribbon and Eber International.
Sara Belon, who started at Naked in June according to her Linkedin profile, is a new “in house account manager.” She had previously worked at Bare Necessities and as an independent sales representative for intimate apparel firms.
Also on the sales team are “in house managers” Jenn Gossweiler and Iris Aronson. — NM
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