(Filed Under wholesale Lingerie News). The launch of a series of instructional videos on how to use about 30 of its intimate apparel solutions products, as well as a bold new advertising program for the streets and subways of New York City, are some up the latest news items from Fashion Forms.
The company, a leader in the field, offers a wide range of products including adhesive bras, water bras and conventional bras, nipple covers, bra extenders, bodysuits, butt enhancing panties, push up pads, shoulder pads, bra strap accessories and breast tape. The new videos show customers the right way to put on and wear many of these items.
“Retailers expect our instructional films to be a tremendous help. They will be a great boost to sales because they fully explain our products,” said Ann Deal, the founder and owner of the company. Interviewed in Las Vegas at her booth at the Curvexpo show, she added the videos will be available in the fall and will be used in stores and a variety of online applications.
Deal revealed that one of the new advertising promotions will involve a prominent display on a digital billboard as the ball drops as part of the New Year’s Eve celebration in Times Square.
Other programs will include a “subway domination” in the Rockefeller Center area. This involves the company’s ads on many of the underground billboards of the station. This program will run through the fall and early winter. A similar subway program is scheduled for subway billboards in the 37th and Broadway area.
Last year the company ran ad programs inside the subway stations at Herald Square, the 59th Street station near Bloomingdale’s, and a station near the meat packing district in lower Manhattan.
This summer BODY reported company was also advertising on 75 New York City buses in various shopping neighborhoods of Manhattan. All those ads featured the outside of buses covered with images of the company’s “backless, strapless” adhesive bra worn by a model.
At the end of our interview Deal added a tease: “A revolutionary product is coming, with a great story,” she smiled. But the executive refused to provide details, other than to say it would be “shipping in late October.” — NM
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