(Filed Under wholesale Lingerie News). Royce Lingerie has added a new post operative mastectomy bra for autumn/winter 2016, English Rose. It joins an extensive collection of post-op and other wire-free bras from the company.

The firm describes English Rose as “a gorgeously feminine cream-based floral bra, with molded foam cups and an optional modesty panel in delicate eyelash lace. Like most of the bras in Royce’s core lingerie range, English Rose has a cotton lining that can hold a breast form if required. With a new E cup option and starting at band size 32, English Rose comes with matching mini brief and lace back Brazilian.” Royce emphasizes that its bras are “loved by women for their superb fit, comfort and the natural outline that only a wire-free bra can give.”

Nicki Hall, a senior designer at Royce, added, “Women just want to shop for the clothes they love – whether or not they’ve had breast cancer surgery. When browsing our range, customers don’t need to stop and think which styles will work for work for them, because many of the Royce bras they’ve always loved will also work perfectly with a prosthesis or partial shaper.”

English Rose is available in sizes 32B-E; 34A-38E; 40B-DD. Wholesale price is $35 U.S., landed in the U.S.. The English Rose Cream Floral matching Brazilian and mini brief wholesale for $15.50, landed in the U.S..

In addition to English Rose, Royce offers additional post-op bras. All contain “X-STATIC silver fiber,” which is proven to be anti-bacterial, anti-odor, thermo-regulating and permanent, according to the firm. Design features include “No fittings on the back of the bra and seam-free front and sides to avoid irritation to incisions  and scarring” and “Magic straps with touch and close fastening for easy adjustment and more comfort on the shoulders.” The company notes “Straps can be unfastened to allow cups to drop down for easy access to surgery areas,” and emphasizes the bras are “front fastening with easy-opening, cushioned poppers.”

Top selling post-op bras in the line include “Georgia, style 886P, in the skin color; Jasmine, style 423P, in the skin color and Maisie, style 1091, in navy. Georgia is available in sizes 32B-DD and 34A-42DD. Georgia wholesales for $27 U.S. - landed in the U.S.. 

Maisie is available in sizes 34A-40DD and 40B-DD and comes in blush, navy and mulberry. Blush is a new color. Maisie wholesales for $31 U.S. - landed in the U.S.. A matching brief is offered, style 1150 in S, M and L. They wholesale for $11.25 U.S..

Jasmine comes in sizes 34A-40FF; 42B-42FF; and 44B - 44D. The bras wholesale for $23.25 U.S. - landed in the U.S..

Established in the UK in 1991, Royce Lingerie claims it is the “UK’s only dedicated wire-free bra specialist,” making only wire-free bras “for every woman to wear every day; for teens, for larger cup sizes; for women who have undergone surgery, and for pregnant women and nursing mothers.” The brand is sold in hundreds of shops in the UK and worldwide,” offered in a “huge choice of styles in an array of colors, prints and fabrics, in sizes from AAA cup right up to an L cup.” The brand has been sold in the U.S. for about ten years, but has been focusing on this country “since 2010,” according to a spokesperson.

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Published 09-23-2016 by -