(Filed Under wholesale Lingerie News). BL Intimates has been successfully expanding its Exquisite Form business in Puerto Rico in recent years, and now hopes to be able to soon double its sales on the island.
The latest effort comes as Exquisite Form continues to be found in ever more stores across the rest of the U.S.
Sarah Goldenblatt, BL account manager, explained that “Exquisite Form FULLY has been selling in Puerto Rico for over 16 years,” adding, “Currently, we are in 30 stores throughout Puerto Rico including Sears stores, Kress stores and a variety of independent retailers. We expect to add more stores in the near future. Our latest expansion effort is the introduction of our new Exquisite Form shaper program to Puerto Rico. They are now available at Kress stores.”
“Our goal in the coming year is to double our current account base of retailers and continue to build brand awareness.”
“In support of our newest Puerto Rican launch in Kress doors, we have decided to embark on an outdoor marketing initiative. We are running several outdoor billboards in high traffic areas throughout the back to school period. The billboards are calling out Kress and Sears doors…and letting all of Puerto Rico know that Exquisite Form is back and is here to stay! We plan to run these periodically over the coming few months. It’s been an exciting reaction so far and has proven to be effective in driving customers into the stores. The retailers appreciate it too.”
Goldenblatt explained, “As we are in fact part of the Fruit of the Loom (Vanity Fair brands) family, we have chosen to re-launch the brand with Juan Carlos Rodriguez agency, which has represented the VFB intimates portfolio (Vanity Fair, Lily of France, Vassarette, Curvation, BestForm) in Puerto Rico for many, many years. It has proven to be a great choice and we are very excited for the future of Exquisite Form in Puerto Rico.”
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