(Filed Under wholesale Costume News). Consumers plan to spend $3.1 billion on Halloween costumes this year according to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics.
The average spend per person among Halloween costume shoppers is expected to rise to $31.03, the highest ever, and more than 171 million Americans are planning to “partake in Halloween festivities this year.”
Total spending for the holiday, which includes purchases of candy and decorations, “is expected to reach $8.4 billion, an all-time high in the survey’s 11-year history.” 67% of Halloween shoppers say they are going to buy costumes.
Among adults 35 and older, the favored costumes, in descending order, are witch, pirate, politician, vampire, Batman character and animal character. For those 18 to 34, the favored costumes are Batman character, witch, animal, Marvel superhero, vampire and video game character.
The survey asked 6,791 consumers about Halloween shopping plans. It was conducted September 6-13 and has a margin of error of plus or minus 1.2 percentage points.
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