(Filed Under wholesale Lingerie News). BL Intimates reported success with the “posture bras” contained in the Exquisite Form collection it offers in the U.S. and Canada.
“The main purpose of wearing a posture support bra is to relieve your shoulders, neck and back from any muscle tension or straining and to help keep you sitting or standing upright and comfortably throughout your day,” explained Sarah Goldenblatt, account manager. “Many women can benefit from wearing a posture bra. I would recommend these styles to women who are large chested, women who suffer from neck or shoulder pain, women who find themselves slouching or hunched over, as well as women who spend most of their day standing on their feet.”
“They are also great for any woman who has undergone surgery and help provide an addition support throughout her recovery.”
In the Exquisite Form line there are three styles that are sold as posture bras: 5100531,5100565 and 5107565. These bras are “designed with an additional support component across the back. They have a specially reinforced powernet built in to help straighten shoulders throughout the day and provide additional support for your back.”
An attractive feature for consumers is the price of these Exquisite Form styles. “In the U.S., the bras retail for $24 and the long line for $26.”
“As the Exquisite Form brand has been supporting women for over 60 years, some of our best selling posture bras have been in the marketplace for a long time and have a very loyal following,” continued Goldenblatt. “These styles are amongst our top performing styles and we urge all ladies to try them out! You won’t be disappointed, in fact we can assure you, that you will feel a sense of relief throughout your day.” Reach her at 514-858-9254 x 118 or toll free at 1-877-270-2731 x 118.
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