(Filed Under wholesale Activewear News). Adore Me, the internet intimates retailer, launched its first activewear collection in October.
The new line is sized “from XS to 4X and retails from $49.95 to $69.95 for a set (top and bottom),” according to the company. “To launch this new product category, Adore Me shot an unconventional TV ad – featuring models Daniela Lopez and Bree Warren – which will air on national TV.”
Morgan Hermand-Waiche, Adore Me’s CEO, explained the firm is on “a mission to revolutionize the lingerie industry by providing sexy, affordable designs. We do not sideline women, but cater to all shapes and sizes. Adore Me is an inclusive brand and offers the same product range, with the same design sensibility, for petite, standard and plus size customers - with the relevant fit adjustments.”
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