(Filed Under wholesale Lingerie News). Adore Me, the online lingerie retailer, has begun selling its brand at Lord & Taylor’s Fifth Avenue Manhattan location as well as on LordandTaylor.com. Styles are priced at $39 to $49 for a bra and $11 for a panty.
“Partnering with Lord & Taylor is part of Adore Me’s growth strategy, which started with the opening of the Adore Me showroom in our headquarters in NYC and with a collaboration with Nordstrom in June 2016,” according to Morgan Hermand-Waiche, Adore Me founder and CEO. “Although we’ve noticed the recent shift in customer behavior – women enjoy shopping for lingerie online – there is still a very large audience who wants to try on the product before purchasing. Lord & Taylor is a fantastic ally in establishing Adore Me’s credibility in the fashion industry and opening our brand to a new audience.”
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