(Filed Under wholesale Lingerie News). Total Stockroom, parent company to Coobie bras, has been finding success with its new collection of Undie Couture lace bralettes. It already offers three styles and will be “adding more in the near future.”
The lace bralettes come in “a size run of s/m/l that fits a range from 30A-42DD, available in basic neutrals like black, white and nude as well as an assortment of fun fashion colors like plum and hot pink,” according to Rae Atwood, sales director, wholesale accounts. She added that “The bralettes retail around $22.”
“Undie Couture is the sister brand to Coobie which means our colors and styles coincide! You can get a matching set even though they’re technically from different brands.”
Bralettes have proven to be a major sales engine for certain retailers. And Atwood confirmed their popularity. “Lace bralettes are on-trend right now and make a great layering piece whether you want it to show or not so much. They work for anyone wanting to combine style and comfort. Our younger customers definitely love them!”
“The comments we hear most often,” continued the sales director, “are about the amazing quality — especially for this price point — and how extremely soft the lace is. Comfort and value are two things we take pride in with both Coobie and Undie Couture.”
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