(Filed Under wholesale Costume News). Halloween costume sales “tripled” at Daisy Corsets this past fall, leading to plans to expand its collection from 165 outfits to 200 for 2017.
“Our corsets and costumes cater very well to the boutique retailer, who is demanding a quality product — something more unique than what is seen at big-box stores, and something that isn’t considered a ‘toss-away’ outfit,” explained co-owner Jennifer Reynolds.
Co-owner Mark Reynolds added “the growth has all been in the higher-end market, and our Lavish and Top Drawer costume lines address that very audience. We also put a strong focus on plus sizes, offering up to 6X on both collections. Another contributing factor is that we offer our entire costume collection year round, giving the retailers a lot more options for sales outside of just Halloween.”
The executives noted that “some of the retailers that did exceptionally well with Daisy Corsets were new, and had previously never carried the line.”
The Maryland Heights, Missouri-based firm has been expanding its corset-based costume collection rapidly. 85 of its current costumes were introduced in 2016. Among the bestsellers were the pirate captain, as well as fairy tale and superhero-inspired costumes “that draw from the most popular comic book and movie screen characters.”
Daisy will show their costumes in booth 3427 at the New Orleans Halloween & Party Expo, January 14th-17th, 2017. Contact Sales@DaisyCorsets.com, or call 314-587-9218.
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