(Filed Under wholesale Lingerie News). The Kathy Ireland Intimates & Sleepwear collection has generated $100 million in total wholesale sales for PPI Apparel Group since it signed the license in 2011, according to the company. Product began shipping to stores in 2013.
The license agreement has now been extended and expanded to include additional products for girls and the launch of underwear for men under the brand name, I’M1.
“Abe, Joey, and Mr. Morris Hanan are three of the most extraordinary leaders and executives we’ve ever met,” declared Ireland, the CEO and chief designer of kiWW. “The Hanan family had the courage to return our brand to fashion after our success in the home industry. Many, many years ago our apparel was sold at the discount channel. When we decided to reset apparel, after enormous success in home... All the king’s horses and all the king’s men said our apparel couldn’t move forward… But the Hanans obviously could. Their extraordinary design team, in concert with our global creative director, are making miraculous things happen. We are outselling so many leading intimate apparel brands. Our on-trend design work, in-stock positioning and customer connection has more powerful results than expensive, ubiquitous advertising. Our sales and margins are excellent... And sales and margins are the bottom lines, after all. Aren’t they? Congratulations Abe, Joey, Mr. Morris Hanan and every team member at PPI! We started as a business, and became a business family.”
The Kathy Ireland collection includes “functional, sophisticated, fashion-forward and on-trend bras, panties, shapewear and sleepwear,” as described by the company.
In addition to Ireland, PPI also produces intimates and apparel under the Nanette Lepore, Playboy, Lamaze, U.S. Polo Association, L.A. Gear, Union Bay and other brands. The company claims its “products are currently being sold in over 35,000 retail locations throughout the U.S. and Canada and abroad,” with its “primary corporate focus” on “fashion intimates, shapewear and sleepwear for the junior, missy and full figure market.”
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