(Filed Under wholesale Lingerie News). Mapalé, the Miami-based intimates firm, has broadened its collection extensively over the years, and one result is a new and expanded trade show schedule.
In 2017 the company will be showing at the Salon de la Lingerie in Paris (January 21-23) and the Surf Expo in Orlando (January 26-28). In addition, the company has added two new shows, Curvexpo in New York (February 27-March 1) and the new Altitude Intimates in Las Vegas (April 2-4). “As you know, we have an extensive resort and swim line, which used to be AM:PM. And we have recently added a very successful active and workout group. We are much more than a lingerie, costume and dancewear company. And our fashions are in a very wide variety of stores. So we are reaching out with these new exhibitions.”
In addition to the new shows, Mapalé has also modified its catalog rotation. Instead of one large catalog in the fall, the company split their main catalog into two parts, one released in September, the other scheduled for March 2017. There will also be a Resort & Swim Catalog featuring over 200 styles in Jan / Feb 2017. The entire Mapalé brand includes 3 different lines: Mapalé Lingerie (formerly Espiral), Mapalé Resort & Swim (formerly AM:PM) and the new Mapalé Active & Lounge.
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