(Filed Under wholesale Lingerie News). Yandy, the online retailer of “sexy” lingerie and other apparel, formally announced today that it had named a “tech and ecommerce veteran,” Thom Brodeur, as its new CEO. An upcoming management change had been rumored in recent months.
Chad Horstman, Yandy’s founder, and until recently its CEO, will continue with the company as a member of its board and a “co-owner.” LA-based private equity firm SPK Capital also holds a major stake in Yandy.
“As with most successful start-ups, the time comes when a business transitions into the next phase of its growth,” stated Horseman. “Following 10 years of rapid growth, we are fortunate to have reached that point, and couldn’t be more excited to have someone of Thom’s experience, passion and integrity leading Yandy through this next chapter.”
According to Yandy, “Brodeur brings over 20 years of technology, digital marketing, media and ecommerce experience to Yandy, having worked in start-up, scale-up and growth businesses such as GoDaddy, Marketwired, EmpowHER, Tallwave, Digital Air Strike, and Maria Shireen. In these roles, he has overseen a variety of functions ranging from brand development and marketing to operations, sales, strategic planning, and technology.”
Brodeur explained, “Yandy is an exciting business with impressive historical performance, but what lies ahead is what makes this opportunity truly intriguing. Having helped build memorable brands, innovative products and world-class teams, I believe Yandy is primed to become a household name, and our customers – present and future – are going to be in for a remarkable ride.”
Yandy.com launched in 2005, and in one press release in April, 2016 noted it had sold “roughly 2.8 million pieces of intimate apparel totaling over $75 million in the last two years alone.” It claims to offer “over 30,000 products,” including a wide range of lingerie brands as well as private label bras and swimwear. — NM
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