(Filed Under wholesale Lingerie News). Sheergilt, a brand that has been selling intimates on its own website and to private label customers, is now looking to expand its sales to retailers. As part of that process it will be showing a Curve in February in New York.

“We created Sheergilt in 2014 as a private label lingerie brand for luxury boutique hotels,” Genevieve Stanziale, designer and co-founder, told BODY. Co-founder is Kim Nguyen. “Curvexpo will be our first presentation to U.S. retailers.”

“Our product categories include daywear and foundation. Retail prices range from $29-$89 USD.” The line is available “in sizes S/M/L (32A-38C).”

“We envision Sheergilt as a truly luxury American lingerie brand,” Stanziale continued. “Sheergilt lingerie merges comfort with daily luxury by combining airy modern fabrics with delicate lace and amazing fit. All of our styles are created to mix and match to simplify life for the modern consumer. Similar fabrics and design details are carried throughout each collection.”

“We believe that women today are looking for effortless modernity. The Sheergilt brand combines the beauty and tradition of European lace with sheer modern fabrics. Comfort and fit are always our first consideration but must never be sacrificed for modern style and design. Similar fabrics and details are carried throughout the collection, giving consumers the ability to mix and match all of the pieces.” She added that “In addition to the styles on our website, we will introduce three new collections (12 new styles) at Curvexpo NY.”

The two founders created the new line “after many years of experience in the intimate apparel and fashion industry. For the past six years, Kim has run a successful uniform company, creating custom uniforms for luxury boutique hotels. Genevieve spent 12 years designing private label lingerie for nearly 100 brands around the world through an intimate apparel manufacturer based in Hong Kong.”

“We are able to offer low minimums and are aiming at both department stores and boutiques/specialty stores,” concluded Stanziale, adding that the company is “currently looking for independent sales reps in the US.” Contact her at genevieve@sheergilt.com. — NM

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Published 01-12-2017 by Nick Monjo