(Filed Under Fashion News). Controversy currently surrounds the legitimacy of the Brassage: a bra claiming to aid the lymphatic flow of the breast area with its micro-massaging side panels.
According to an ABC news report this morning, several parties including a doctor claim that the Brassage is misleading since there is little to no evidence that it is beneficial to a woman’s breast health. Additionally, several parties claim that the company that owns the Brassage, Intimate Health, has implied that the product can aid in the prevention of breast cancer. ABC also reported that although Intimate Health markets the product as being designed by the doctor Jason Sher D.C., he is, in fact, a chiropractor.
Daughter of the legendary "Olga," Christina Erteszek, is the founder and owner of Intimate Health. The Brassage section of the company's website describes the bra as using LETflow (Lymphatic Enhancement) Technology. Although the associated LETflow website states that "there is no guarantee that wearing a LETflow bra will prevent breast disease," it goes on to state that "consistently wearing a LETflow can help to promote a cleaner and healthier cellular environment." Additionally, it includes other potentially misleading statements such as: "As pollutants build up and concentrate in the body they can adversely affect your cellular environment; cells either die or mutate in order to try and cope with the hostile environment, which can lead to the development of illness and disease. Massage and exercise are both extremely beneficial in enhancing the drainage of harmful pollutants from the tissues to aid in the prevention of illness and disease."
ABC also reported that in an interview Erteszek claimed that regular bras "could be hazardous to your health" because they trap toxins in the breasts.see more
Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.
NOTE: Your Email will not be displayed.