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ROunderwear Intros New ’Butt Lift’ Underwear Design

(Filed Under wholesale Men's Underwear News). ROunderwear has just introduced a new men’s underwear design that includes its “Butt Lift Technology.”

“The low rise hipster trunk lifts and supports the buttocks. Its innovative design creates the “lifting effect” thanks to hidden bands technology,” according to Dora O’Rorke, vice president of sales. The style is for those men who “prefer a more subtle and discreet change.” Unlike other designs from the company, this top-selling underwear produces its effect with no added padding.

The trunk is 93% cotton, 7% Elastane, comes in black, white or gray (as well as fashion colors and seasonal prints) and is machine washable. This creation is “used in our 5 Day Lift My Day pack and the 3 Day Lift My Weekend pack,” added O’Rorke. Contact her at (727) 422-4833 or

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Published 02-28-2017 by -

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