(Filed Under wholesale Lingerie News). The new Altitude Intimates show has officially announced the participation of dozens of additional exhibitors for its first show at Planet Hollywood in Las Vegas. The event opens with a party Sunday April 2nd, followed by a two-day exhibition.
Those companies exhibiting includes the following: Allure Lingerie, Coquette International, Dreamgirl International, Elegant Moments Lingerie, Escanté, Fantasy Lingerie, Fashion Forms, Hoss International, J. Valentine, Mapalé by Espiral, Roma, René Rofé, XGen, Leg Avenue, iCollection, Seven ‘til Midnight, Oh La La Cheri, Forplay, Magic Silk/ Male Power, Ellie Shoes, Music Legs, Hustler, Pleaser USA, Felina, Patrice Catanzaro, Be Wicked, Main Street Loungewear, Shirley of Hollywood, Entrenue, Smiffys, Kix’ies Thigh Highs, Body Language, Dynashape Intima, Andrew Christian, The Highest Heel, Jack Adams, Burleska, Starline/Ravewear, JL Intimates, G-World Intimates, Gregg Homme, Legg Story, Tyes by Tara, Neva Nude, Minor Creations, Rockstar Wigs, Popsi Lingerie, Holiday Products, Eldorado, Williams Trading, Nalpac, Magie’s Design, Fort Knox Lingerie, Pianola Lingerie, Impulse Novelties, Plesur Body Products, Touch of Fur, Sportsheets, Modamerica, Eros Veneziani, NuBra, SCB Distributors, Pastease, Neva Nude, Shibari Wands, Synergy Erotic, Chocolate Walrus Erotic Chocolates, Eye of Love and Wilderness Dreams.
The Altitude show is owned by a group of ten lingerie brands. BODY asked some of the owners of those companies to explain how the show will be different and better.
MARCUS HOREA, COQUETTE
We wanted to create a show with a much better venue to establish a new buzz on the lingerie industry. This is why we wanted to kick off the show on the Sunday night with an opening party to start the new vibe.
Our plan is to have a much better fashion show format that will engage more buyers to build better interest for when it is time to purchase. We plan on having the first fashion show almost immediately out of the gate on the Monday morning.
At this point our sales team anticipates this show to be the most successful show in years from a stand point of written orders.”
HOSS MASOUMI, HOSS INTERNATIONAL
Altitude will be a show tailored by experienced co-owners. We all have been vendors at other shows. This show created by us will provide buyers with variety, great fashion shows, better location,
GEORGE MAKAR, ALLURE
Altitude Intimates show will be different for one simple reason. Its foundation is based on creating a venue to strengthen the relationship between manufacturers and customers and not based on profit. Yes, we understand a trade show is a business but since this show is owned by lingerie manufacturers, our main focus is not profit, as it would be expected from a traditional trade show organizer, but rather to reap the profit through a successful selling show.
We are also focusing on having a strict policy on who is attending the show, as well as who is exhibiting, unlike previous trade shows, since our goal is not to sell as many booth spaces but rather have a quality show.
I see Altitude Intimates becoming the number one lingerie show in North America in a very short period of time. Time will tell. Stay tuned..
DEBORAH M. HERRERA, ESCANTE
Why are we excited to attend the Altitude show 2017?
Aside from “location, location, location,” we believe this show focuses attention on the real important element of the show, THE BUYER. Providing a V.I.P. atmosphere for the buyers with better accommodations, better food and an amazing fashion show and seminars designed specifically for them. These new elements provide an exciting and healthy environment for both vendor and customer.
ANGELA ESCOBAR, MAPALE
I think it will be a nice change, something that the industry was needing. It will be better because we will be concentrating on the buyers, and what the buyers need. The venue change was something that the industry was asking for for a long time. I believe it is something that everybody wanted, from exhibitors to buyers. And responding to customers’ needs is important. It is an important first step.
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