(Filed Under Wholesale Swimwear News). Yandy.com returned to New York Fashion Week on February 14th, this time to present its 2017 swim collection.
The show theme was “Jetset,” described by Yandy as “a nod to the brand’s evolution toward a fashion forward customer with a discerning eye for design, quality and fit, but who wants affordable sophistication. The collection featured three lines inspired by global culture and timeless sophistication.”
Yandy CEO Thom Brodeur declared, “We wanted our debut of Yandy Swim to cut through the noise. Our point of view is that styling, vibe and the garments should amplify each other not take a back seat to one another. Our head of merchandising Pilar Quintana worked tirelessly to identify and integrate the hottest trends in design, prints and consumer perspective for this collection. We felt it was critical to break from the ‘tradition’ of how brands and designers show at NYFW and put our own unique stamp on the show, just as we did the collection.” While Yandy has offered swimwear in the past, this effort represented a new emphasis on the segment, just as Victoria’s Secret has decided to exit the category.
“Current Guess swim and lingerie model Rachel Mortenson was the notable headliner walking the runway in some of Yandy’s edgiest looks.”
Yandy ended the show “with a surprise grand finale unveiling the brand’s latest sophisticated-but-sexy lingerie.” The swimwear and lingerie from the show was immediately available for order or preorder by the audience on their mobile devices directly at www.yandy.com/nyfw.
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