(Filed Under wholesale Lingerie News). Victoria’s Secret and Pink February comparable store sales dropped 16%. When the brands’ direct to consumer sales were include, the decline was also 16%.
This comes after a 4% decline for those comparable stores in January (and a 10% decline when the results for its direct business were added in). One major difference is that the retailer was utilizing its famous print catalog early last year, before dropping it in the spring of 2016.
Meanwhile, parent company L Brands “reported net sales of $765.5 million for the four-week period ended February 25, 2017, a decrease of 10% compared to net sales of $849.3 million for the four-week period ended February 27, 2016. Comparable sales for the four weeks ended February 25, 2017, decreased 13%. For February, the exit of the swim and apparel categories had a negative impact of 6 percentage points and 8 percentage points to total company and Victoria’s Secret comparable sales, respectively.” — NM
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