top shadow
BODY

current news

PVH Corp. Acquiring Web Retailer True & Co.


(Filed Under wholesale Lingerie News). PVH has entered into an agreement to acquire True & Co., the direct-to-consumer intimate apparel e-commerce retailer that launched in 2012. The terms of the transaction were not disclosed.

True & Co., which is based in San Francisco, claims that five million women have taken its “fit quiz to recommend bras and other intimates that will best fit the responding consumer.” It was co-founded by Michelle Lam.

“Today’s announcement illustrates our commitment to driving innovation across our business and demonstrates our commitment to making strategic investments in our digital platforms to support our long-term growth initiatives,” said Emanuel Chirico, chairman and CEO of PVH. “We believe that we can leverage the analytics tools of this data-driven company, while leveraging PVH’s intimates category expertise, including global brand management, product know-how and supply chain.”


more wholesale Lingerie News >>

Published 03-20-2017 by -

Related Articles

PVH Corp. Acquiring Web Retailer True & Co.


Comment on this article, brand or product

Disclaimer: The views expressed in comments published on bodymagazine.us are those of the comment writers alone. They do not represent the views or opinions of Bodymagazine or its staff.















NOTE: Your Email will not be displayed.

Follow BODY on:
twitter FaceBook RSS
Share this article on:
Digg Reddit Stumble

Contact Information: (718)676-4444
Copyright © 2022 Fashion Market Magazine Group, Inc. All rights reserved.
All photos Copyright © 2000-2022 Nick Monjo & Fashion Market Magazine Group. All rights reserved.
Please email any website related issues to bodymagazinefmmg@gmail.com
bottom shadow