(Filed Under wholesale Lingerie News). Mapalé, the multifaceted lingerie, resort wear, dance, swim and active wear brand, is about to launch a new spring 2017 catalog. The official release is scheduled for the Altitude Intimates show (April 2-4 at Planet Hollywood in Las Vegas), with a national mailing to follow.
“This year we have a very interesting collection, with all of the things you expect to see from Mapalé, with a variety of different groups” began Angela E. Tobon, who with her husband Pablo, own the company. The new catalog is well over 200 pages in length and complements a second catalog the company publishes in August.
“We did a bigger line of panties, with new lace patterns, and with a small box that works very well in stores. This collection is designed for specialty stores and boutiques, and we have a display rack which can go on the counter or can hang.” The expanded line offers panties in four sizes and most come in 10 different colors.
Also part of the new catalog is the Bright Moments collection, a group of lingerie styles featuring “lots of pastel colors, lilacs, teals, pinks. It is very bright and fresh.” As has been with previous catalogs, there is a “black and white group that always sells very well,” and a “sexier, darker, more risqué group, Secret Encounters. It has a lot of fishnet, sparkle details, soft fabrics and a lot of mesh.”
“We have our black light reactive collection, of course,” continued Escobar. “We place that in the Sensual Glances group, with a lot of bodysuits, rompers, more party-oriented fashions. It is very sexy, very edgy, up to date. With a lot of appliqué, hearts, stars, rainbows.”
“Then we have our dresses, both very short mini-dresses, and also the longer length you see a lot now, that come just a little below the knee.” Also in the new catalog is a section with “bedroom costumes, done in a very feminine way, with a lot of attention to detail, a lot of mesh and see-through fabrics. Finally, there is a section where we put the top 20% of the styles from out previous collections.”
Overall, the executive said the latest collection draws influences from European, South American and American runways.
Escobar emphasized that the intimate apparel market is, in general, definitely gaining strength. “Already this year it is off to a better start than 2016 or even 2015. There is more excitement and more enthusiasm on the part of the stores.” She added, “The buyers seem to be genuinely looking forward to the Altitude show.”
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