(Filed Under wholesale Lingerie News). The next generation at family-owned Royce Lingerie has “joined the business and is preparing to take the helm,” according to a company release.

The British wire free bra specialist was founded by Bob and Jane Fleming in 1991, and as they “start to think about taking a step back, their son Richard (34) and daughter Francesca (31)” are now working at the firm. Francesca joined as business development manager, focusing on marketing, communications and growing export business. Richard took on the role of operations manager and is working to streamline systems and processes both internally and externally.

“Joining Royce this year has been an exciting development for me personally and for the business,” declared Francesca. “The timing is perfect as my brother and I both felt that we had gained lots of valuable experience elsewhere across Europe and wanted to bring these skills back to Royce. It feels like a real landmark too, as we celebrated Royce’s 25th anniversary last year.”

“Visiting Curve NY at the end of February was so exciting and not just because I got to visit NYC. You can’t beat meeting customers face to face and talking to them about our new products and innovations as well as getting their thoughts on what we can do to improve business even further.”

“Despite having much to learn within the industry, Rich and I have had a bit of a head start as Royce is already in our blood. We’re really proud of what our parents have achieved so far and want to carry this forward.”

The complete Royce collection can be seen at www.royce-lingerie.co.uk.

more wholesale Lingerie News >>

Published 03-30-2017 by -