(Filed Under wholesale Lingerie News). High Jinx, a marijuana-themed lingerie and apparel collection, was officially launched on April 20th (Weed Day) by DG Brands, which produces Dreamgirl lingerie and costumes.
“We started showing the brand in February at trade shows,” declared CEO Christopher Scharff. “So far, we have received a great response as it is a unique line that fills a niche that the industry was missing.”
The initial group, called “Hit #1,” includes 17 styles for women, most pieces featuring an image of a marijuana leaf or the number 420, a code for marijuana use. Styles include “super-soft loungewear, chic streetwear, cozy sleepwear and cheeky lingerie that’s perfect for getting hype at the party, or “vibernation” at the house,” explained Scharff.
Two sizes ranges are available, small/medium and large/extra large, and three styles are available in plus as well. “The collection was designed with a relaxed fit so that the line fits all body types. We wanted to create a line for women designed by women who understand the needs and wants of the female figure.” He added that two collection a year are planned. The next group, “Hit #2,” will “expand into menswear and accessories to extend the brand’s reach.”
“The line ranges in wholesale prices from $8.50 to $18.95 with our most expensive item being a two-piece set featuring a jersey camisole and matching seamless leggings with large fishnet leaf cutouts. High Jinx is focused on maintaining the line at low prices to keep it an affordable line for a vast array of age groups. High Jinx recommends for retailers to price the line at 2.2 times the whole sale price to maintain a price range of $18 to $40 at retail value.” He added that “all garments will be packaged in custom-designed matte foil bags that were inspired by modern, reusable packaging.”
“High Jinx is targeting apparel stores including online and brick and mortar lingerie retailers. In addition, High Jinx is looking to other high end fashion boutiques whether online or in stores to reach a more mainstream market as the line is designed to be worn by a diverse demographic. By being a part of the DG Brands family, High Jinx has access to a list of higher end accounts established by Dreamgirl which created a great base to begin debuting the line.”
According to Scharff, stores “that have already bought into High Jinx include accounts like Adam & Eve, Yandy, Déjà Vu Love Boutique, Cinemedia and Dr. John’s to name a few. Additionally, the product is being sold in the UK and Canada with growing interest in other countries.”
The DG CEO stated that “High Jinx’s projected sales are $1 million in the first year with the vision of growing the brand to $5 million at wholesale value.” — NM
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